UCLA Business

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Dates & Prices

  • 3 Weeks Session #1 6/24 - 7/13 $7,599 $7,299 Business Program
  • 3 Weeks Session #1 6/25 - 7/12 $3,599 $3,299 Day Program (for local students only)
  • 3 Weeks Session #2 7/16 - 8/4 $7,599 $7,299 Business Program
  • 3 Weeks Session #2 7/17 - 8/3 $3,599 $3,299 Day Program (for local students only)
  • 2 Weeks 7/16 - 7/28 $5,499 $5,199 Sports Business Program
  • 2 Weeks Day 7/17 - 7/27 $2,999 $2,699 Sports Business Program (for local students only
Apply and enroll now for Fall Savings up to $600! 2018 tuition savings ends November 17th!

Open to students completing grades 9,10,11 & 12.

Tuition includes: Term fees, academic program, use of recreation facilities, housing, 3 meals daily while on campus (2 meals on weekends), activities and trips, and blanket, pillow, sheets and towel with weekly linen exchange.

Not included: Application fee, $70 student ID/technology fee, airfare, airport transfers (available for $75 each way), class materials, course supplements, meals eaten off campus, medical expenses, laundry, souvenirs, and personal spending money.

Day tuition includes: Monday-Thursday academic program only. Activities and Sports Plus Program are not available to Day students. 

UCLA Anderson Business - Curriculum & Courses

Choose the program that interests you

As a high school student, you may not have much say in the classes you take during the year. The summer is your chance to explore what really interests you. UCLA Anderson School of Management offers 3 intensive full-day programs. The choice is yours.

 

Browse program descriptions:

The Business of Entertainment, Media, and Sports

The multi-billion dollar industries of entertainment, media, and sports have become increasingly global. This phenomenon is reflected in worldwide coverage of mega-events from the Olympics and the World Cup, to top-grossing movies and concerts of international superstars. Explore the evolution of these global trends this summer at the Business of Entertainment, Media, and Sports intensive full-day program.

This program is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. Classes have been specifically designed for high school students based on Anderson’s graduate and summer undergraduate classes.  Through an introduction to concepts, analyses, and principles – this program will help you understand the business aspects of entertainment, media, and sports and culminates with final team projects in which students develop solutions for a company business.

Hands-on business exploration

During this 3 week program, gain insight into the ever-changing business of entertainment, media, and sports. Explore business frameworks including finance, marketing, strategy, and economics. Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment.

The goal of this program is to help you:

  • Build a framework for understanding entertainment and sports marketing strategies
  • Learn about key strategic issues across the entertainment and sports business landscape
  • Examine concepts and management principles unique to these industries
  • Appreciate the challenges involved in marketing and managing entertainment and sports in a world of rapidly changing technology

Lecture and discussion topics:

  • Investment Decisions
  • Joint Ventures
  • Sponsorships
  • New Technologies
  • Consumer Behavior
  • Decision Making
  • Business Strategy

Possible case studies and practical examples:

  • Launching Jay-Z’s Decoded
  • Maria Sharapova: Marketing a Champion 
  • Warner Bros. Pictures: The Harry Potter Dilemma
  • Netflix: Valuing a New Business Model
  • YouTube: Time to Charge Users? 

site visit to one of the following Los Angeles-based organizations:

  • YouTube Studios
  • Dodger Stadium
  • MySpace
  • Staples Center
  • Sony
  • Paramount Studios

This intensive full-day program meets daily (Monday - Thursday) morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Anderson Business program.

Students enrolled in The Business of Entertainment, Media & Sports @ the UCLA Anderson School of Management are not permitted to drop the course or change classes at any time once the program is selected.

You will receive a “Certificate of Completion” from UCLA Anderson School of Management at the end of the program.

3 week session 1 & session 2

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Digital Marketing and Social Media

YouTube is now the world’s second largest search engine and the new TV platform for millennials. If Facebook were a country, it would be third in population size behind India and China. News breaks today not on CNN but rather on Twitter, where real-time user generated content exposes the next big story. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing.

This program is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. The Digital Marketing and Social Media intensive full-day program will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance.

This 3 week intensive full-day program will provide a solid foundation in the key concepts around digital strategy, campaign execution, and measurement. Students will have the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and  hands-on projects.

Lecture topics include:

  • User experience design
  • Email marketing
  • Social media and networks
  • User generated content
  • Search engine optimization (SEO)
  • Mobile marketing
  • Geo targeting
  • Web analytics / Measurement

This intensive full-day program meets daily (Monday - Thursday) morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Anderson Business program.

Students enrolled in the Digital Marketing & Social Media @ the UCLA Anderson School of Management are not permitted to drop the course or change classes at any time once the program is selected.

You will receive a “Certificate of Completion” from UCLA Anderson School of Management at the end of the program.

3 week session 1 only.

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Sports Business

Gain insight into the ever-changing business of sports and an appreciation for the unique challenges involved in managing sports business enterprises. Explore business frameworks including finance, marketing, strategy, and economics. Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment. Through an introduction to concepts, analyses, and principles, this program will challenge you with a wide-array of sports business oriented curriculum, help you understand the business and management of sports, and provide you with behind the scenes visits to L.A.’s famous arenas and stadiums. 

This program is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. This intensive full-day program meets daily (weekdays Monday - Friday), morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Sports Business program. 

Students enrolled in the Sports Business @ the UCLA Anderson School of Management are not permitted to drop the course or change classes at any time once the program is selected.

You will receive a “Certificate of Completion” from UCLA Anderson School of Management at the end of the program.

2 week session only.

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Technology Business Innovation Program

This program focuses on effective product development, innovation, and advertising are critical to the long term success of a corporation. This intensive program explores the strategy behind, and development of a product development plan, and how advertising plays a vital role in the success of the plan. As part of this intensive program you will participate in the two classes listed below.

Entrepreneurship and New Product Development: New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions).

This course is designed to help students deepen their understanding of new product innovation, development, and management. In the course the student will assume the role of a product developer or a product manager focused on developing a –new- concept into a new product (for a start-up or a mature corporation). This product developer/ manager identifies, develops, and commercializes a new product according to the material presented in the class and the reading assignments. The course will seek to develop students’ critical thinking, decision-making skills, and creativity to develop and launch a successful new product (team project).

After completing this course, you should have developed a deep understanding of: 
1. Innovation, managing innovation, and relationship between innovation and firms, markets, and economic growth.
2. How to define and develop new technology-based products and business concepts
3. High-tech product development and marketing
4. Business models, scaling and monetization 
5. Intellectual property and its protection
6. Product strategy, product platforms, product line extension, life cycle management, transfer to production, supply chain management, and outsourcing
7. Review of selected start-ups in Los Angeles area
8. Topics in convergence, digital media, unicorns, social media, product management, agile development, defining new products, making MRDs and PRDs

This course is created and taught by the UCLA Anderson Easton Technology Management Center.

Advertising in the 21st Century: Do advertisements really work? “Just Do It,” “I’m Lovin’It,” and “Breakfast of Champions” advertisements play a big part in our lives. In this course, students will find out what makes ads work and why. They will learn the keys to effective advertising, perhaps the most significant component of the marketing plan, and explore the various strategies used by companies to communicate with the consumer. Have you ever wondered how commercials are made, why you see your favorite brands in the movies or why you buy what you buy? This course answers these questions and many more through selected readings, current news articles, and group projects, as students acquire a general background in advertising. Due to the relatedness in content that this class shares with the Principles of Marketing class there will be some similarities in topics and projects.

This intensive full-day program meets daily (weekdays Monday - Friday), morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Technology Business Innovation program. 

You will receive a “Certificate of Completion” from UCLA Anderson Easton Technology Management Center at the end of the program.

$295 supplement 5 week only.

 

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