UCLA Anderson Business

Los Angeles, California

Get InfoApply NowIntensive full-day business academies in Entertainment, Media, and Sports or Digital Marketing2 or 3 Week ProgramsApply and Enroll by December 18 and Save $300For students completing grades 9, 10, 11, 12 (ages 14-18)
3 WeeksSpend 3 weeks on campus.
2 WeeksSpend 2 weeks on campus.
  • Academies
    • Business & Entrepreneurship 4
      • Business of Entertainment, Media & Sports Academy at UCLA Anderson School of Management

        In the  Business of Entertainment, Media and Sports Academy , students will learn business frameworks including finance, marketing, strategy, economics, business ethics, and leadership. Additionally, students will explore the factors driving change in these industries. Through case studies and lectures, students will learn about investments, joint ventures, sponsorships, new technologies, consumer behavior, decision-making, and business strategy.

        $600 supplemental fee

        Who Should Take This Course?Students who have a strong interest in pursuing a career in entertainment and sports industries.HighlightsThe program is presented and taught by the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports) at The UCLA Anderson School of Management. Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program. Past site visits have included: YouTube Studios, Dodger Stadium, Myspace, Staples Center, Sony, or Paramount Studio. Participants will also visit UCLA’s Pauley Pavilion and will be offered a behind-the-scenes tour of one of the finest collegiate facilities in the nation.DatesJun 28 - Jul 17: 3 Weeks Session #1  |  Jul 20 - Aug 6: 3 Weeks Session #2Similar Course Available AtCambridge U, London, U Miami, U Michigan, U Texas AustinApply NowCall Us: 516-621-3939
      • Digital Marketing & Social Media Academy at UCLA Anderson School of Management

        This Academy will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance. This course will provide the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and hands-on projects. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Anderson Business Academy.

        $600 supplemental fee

        Who Should Take This Course?Students who want to pursue a career in marketing or advertising or generally have a strong interest in areas of digital marketing and social media.HighlightsStudents will visit either YouTube Studios, Hulu, Netflix, or Defy Media. The program is presented and taught by the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports) at The UCLA Anderson School of Management. Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program.DatesJun 28 - Jul 17: 3 Weeks Session #1  |  Jul 19 - Aug 7: 3 Weeks Session #2Similar Course Available AtCambridge U, London, U Miami, U Michigan, U Texas AustinApply NowCall Us: 516-621-3939
      • Sports Business Academy at UCLA Anderson School of Management

        This course will provide insight into the ever-changing business of sports and an appreciation for the unique challenges involved in managing sports business enterprises. Students will explore business frameworks including finance, marketing, strategy, and economics. Through an introduction to concepts, analyses, and principles, this academy will challenge students with a wide-array of sports business oriented curriculum. Students will learn to understand the business and management of sports, and will be provided with behind the scenes visits to L.A.’s famous arenas and stadiums.

        $500 supplemental fee.

        Who Should Take This Course?Students who want to learn about the fast-paced and evolving industry of sports business.HighlightsThe program is presented and taught by the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports) at The UCLA Anderson School of Management. Students will review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment. Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program.DatesJun 28 - Jul 10: 2 Weeks Session #1  |  Jul 13 - Jul 23: 2 Weeks Session #2  |  Jul 27 - Aug 6: 2 Weeks Session #3Similar Course Available AtCambridge U, London, U Miami, U Michigan, U Texas Austin, WhartonApply NowCall Us: 516-621-3939
      • Technology and the Future of the Entertainment Business at UCLA Anderson School of Business

        The Inventing the Future full-day academy will give students a strategic framework for understanding how massive shifts in technology are impacting the business of entertainment, media and sports, and provide tools and examples that will help them to identify business opportunities in the industry and assess their value.

        Interactive and immersive entertainment including eSports, augmented and virtual reality and mobile gaming, have shown potential to garner massive audiences. The evolution of home entertainment, including higher definition screens (4K and 8K), streaming and subscription services, and Internet-connected devices, has changed the way consumers discover entertainment while disrupting the way brands advertise to them. Music and live entertainment have been transformed thanks to streaming, stadium technologies and more.

        This two-week intensive day program will provide both a foundational understanding of some of the key technologies currently transforming the industry as well as the business principles essential to identifying and evaluating new business opportunities based on those technologies.

        Site visit will likely include 1 of the following

        • IMAX VR Experience Center
        • The Void
        • LA Live
        • Two Bit Circus

        ($500 Supplemental Fee)

        Who Should Take This Course?Students who want to learn about the fast-paced and evolving industry of technology in the entertainment business.HighlightsThis program is a unique opportunity for high school students to participate in an academic experience at the UCLA Anderson School of Management, sponsored by the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports). Study at UCLA's top ranked graduate school of business, and learn from UCLA Anderson School of Management instructors and industry professionals. This academy is designed for high school students based on the UCLA Anderson School of Management's 6 week summer program for university students. Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program.DatesJul 12 - Jul 24: 2 Weeks Session #2Apply NowCall Us: 516-621-3939
top