The Bruin Leadership Academy takes elements from of UCLA’s nationally renowned campus sponsored leadership development program, the Bruin Leaders Project, to explore what makes leaders effective and impactful and examines how leaders have shaped and expanded specific industries. Explore the Social Change Model of Leadership which is designed to promote the increase of self-knowledge, and understanding of one’s interests, talents and values; viewing leadership as a process rather than a position. Learn how today’s internet personalities created and maintained their brands as they rose to prominence, track their impact on society and examine strategies they imply to stay relevant. This academy will examine the different social media platforms such as Instagram, Twitter, Facebook, Twitch and YouTube. Examine the success, failure and scandals that have followed many social media stars while looking at the different metrics and strategies used to navigate this rapidly changing medium.