University of California, Los Angeles and UCLA Anderson School of Management
2 Weeks
Bruin Leadership & Entrepreneurship Entertainment Academy
This course takes elements from of UCLA’s nationally renowned leadership development program, the Bruin Leaders Project, to explore what makes leaders effective and impactful and examines how leaders have shaped and expanded specific industries. Explore the Social Change Model of Leadership which is designed to promote the increase of self-knowledge, and understanding of one’s interests, talents and values; viewing leadership as a process rather than a position. Examine how industry elites have shaped the role that entertainment and media play in our society. Explore how media moguls like Rupert Murdoch and Ted Turner built their media empires and why Amazon's founder Jeff Bezos purchased the Washington Post. Students will also learn about how the entertainment industry decisions on topics like casting, representation of cultural heritage on screen, and the portrayal of difficult political or social realities can shape society and how industry leaders balance making decisions for social reasons and the need to drive profits.
- Jul 2 - Jul 14: Residential - $6,399
- Jul 3 - Jul 13: Commuter - $3,599
- Jul 16 - Jul 28: Residential - $6,399
- Jul 17 - Jul 27: Commuter - $3,599
- Jul 2 - Jul 28: Residential - $10,599
- Jul 3 - Jul 27: Commuter - $5,999