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UCLA Anderson School of Management

2 Weeks

Sports Business Academy

On Campus TBAAge Range 14-18Course Time Morning, Afternoon EST

This course will provide insight into the ever-changing business of sports and an appreciation for the unique challenges involved in managing sports business enterprises. Students will explore business frameworks including finance, marketing, strategy, and economics. Through an introduction to concepts, analyses, and principles, this academy will challenge students with a wide-array of sports business oriented curriculum. Students will learn to understand the business and management of sports, and will be provided with behind the scenes visits to L.A.’s famous arenas and stadiums.

Who Should Take This Course? Students who want to learn about the fast-paced and evolving industry of sports business.
Highlights The program is presented and taught by the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports) at The UCLA Anderson School of Management. Students will review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment. Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program.
Mark Francis
Mark Francis

Mark Francis holds an MBA and MA in Sports Administration and a Diploma in University Teaching from the University of New Brunswick (Canada).  He currently serves as Principal and Founder of MARK ONE Sports & Entertainment in Los Angeles whose key clients have included Concordia University Irvine, UC Irvine, Cal Lutheran University. Edwards Technologies International, Panasonic, California Center and BaAM Productions. He also serves as a Lecturer in Sports Business at UCLA Anderson’s Center for Media, Entertainment and Sports, and is a course developer and lecturer for the MBA program in Hockey Business for Athabasca University in Edmonton, Canada.  Mark also had the privilege of acting as the Lead Instructor for UCLA Extension’s Custom Programs in Sports & Entertainment Marketing in Shanghai, China in 2016, and served in a similar capacity for Jiaotong University of Shanghai in 2018.

Mark boasts a wealth of experience at all levels of Sports & Entertainment with significant interest and expertise in fan/guest engagement technologies, large-scale event management and marketing. He speaks regularly on numerous topics related to the Business of Sports, having appeared most recently at the 2019 UCLA Anderson Up Next Conference, 2017 UCLA Anderson Big Data Conference, 2018 Prime Time Sports Management Conference (Toronto), 2015 Gravity Summit & UCLA Sports Technology Panel, 2014 SATE Conference in Themed Entertainment, 2014 LA Dodgers/LA Chamber of Commerce panel on Sports Technology, 2014 Beverly Hills Chamber of Commerce Panel on the “Art of Negotiation in Sports,” 2014 United Talent Agency Panel on Sports Technology, Chapman University Law School, Occidental College, UCLA Extension, University of New Brunswick and UCLA’s Annual Pulse Conference on Sports & Entertainment. Through his current and prior professional associations with numerous esteemed Sports & Entertainment organizations, Mark has developed an extensive professional network of leaders throughout all levels of these industries, many of whom appear annually during his Sports Business program at UCLA Anderson. He also serves on the international board of advisors for the European-based IBJA Sports Alliance Group.

Mark served Head Coach the Men’s Ice Hockey program at UCLA since 2010 and won the 2017 PAC 8 Conference Championship along with the LA Kings College Cup and Crosstown Cup Championships respectively and he has recently rejoined the Bruins as a Senior Advisor. He was also selected as one of two finalists for the PAC 8 Coach of the Year Award for 2012 and was selected as Head Coach of the PAC-8 Selects at the ACHA National Championships in Philadelphia in 2011 and 2013 respectively. He also served a two-year term serving as the Associate Executive Director of the PAC 8 Men’s Hockey Conference. Mark holds 2 CIS (Canada) National Silver Medals and 2 Atlantic University Sport Championships from his time with the University of New Brunswick Men’s Ice Hockey program.

Courses & Academies This course is one of our UCLA Anderson Business Academies. Academies meet 4 or 5 times a week, both morning and afternoon, with a lunch break. Most Academies have homework, papers, presentations, and tests that are graded. Students are typically provided a Pass/No Pass grade. Students receive a Certificate of Completion from the university at the end of the program.
Dates & Tuition
  • Jul 2 - Jul 14: Residential - $6,994
  • Jul 3 - Jul 13: Commuter - $4,194
  • Jul 16 - Jul 28: Residential - $6,994
  • Jul 17 - Jul 27: Commuter - $4,194
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