Business remains a complex phenomenon. Start-ups, medium, and large-scale companies are therefore constantly seeking to understand, design, test, and implement business models that do not only establish sustainable profitability but, environmental, political and social impact.
This 2-week Academy will engage the fundamental principles of business that cut across, Management, Entrepreneurship, Finance, and Marketing. Issues of Problem-Solution Fit, the pillars of design thinking for business, routes to market, creation of prudent financial forecasts, valuation and access to financing, and ensuring appropriate managerial capabilities across the various business entities will be addressed This academy will seek to do this through a creative blend of pedagogical approaches that rely on collaboration, inquiry-based, and constructivist approaches.
Past Instructors Include:
Mike Berry, Professor of Marketing
Professor Mike Berry of Hult International Business School has worked in marketing for over 25 years. His career started at Procter & Gamble but has since held senior positions at Wunderman/Young and Rubicam (WPP), FCB (Senior VP European Integration) and as Head of Digital EMEA for Jack Morton (Interpublic group). He currently holds senior teaching/ training roles at the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). Mike has worked with many of the world's largest brands as a strategic advisor/consultant on direct, digital and integrated marketing.
Daniel Rukare, Professor of Entrepreneurship
Daniel is a Professor of Entrepreneurship at Hult International Business School with commercial experience at: FedEx and DHL, and an entrepreneur who runs two private businesses in consulting and ranching. His teaching philosophy is a rounded teaching approach; especially when delivering on Entrepreneurship modules. His emphasis is on establishing an environment that allows the students to be able to challenge the norms and status quo. In so doing, it creates an enriched environment where students are empowered as well as expected to carry out independent research. His initial sessions are designed to rationalize complex theoretical concepts through the depiction and portrayal of practical aspects, hence enabling the foundation for incremental rigor and complexity while acknowledging the wide student diversity.