Summer 2025 Application is Now Open! Apply Today!
Explore the profound impact of advertising on our culture and its influence on public opinion and consumer behavior. Uncover the successful marketing tactics that enable advertising to resonate and engage a wider audience.
Course Description
During this course, students will participate in discussions about their favorite brands and memorable advertising campaigns. Through real-world case studies, you will discover that the essence of effective advertising lies in its ability to forge lasting and emotional connections with the audience. This course will introduce students to the concepts, analyses, and activities that comprise marketing management and explore the various strategies used by companies to communicate with their customers. Students will examine topics including promotion, public relations, and marketing communications, as well as gain hands-on experience in creating advertising and marketing plans. Uncover the comprehensive strategies that enable advertising to resonate and engage a wider audience.
Admissions Criteria
Completed Summer Discovery application
Program Outcomes
Disclaimer
Information subject to change as program updates come in for 2025!
Summer Discovery Certificate of Completion
After successfully finishing this course, you will be awarded a certification completion for your accomplishment.
*This is a preview, not what you will receive