In today’s digital landscape, social media has revolutionized how we connect, communicate, and influence. In 2023 there are an estimated 4.88 billion social media users worldwide, with an expected jump to 6 billion by 2027! Whether you aspire to become the next TikTok sensation, an iconic “mega” brand influencer, or you’re looking to harness the power of social media to start your business – this course will help you understand how individuals, companies, and brands use social media to increase their fame, reach and value. Examine the business models of the major social media platforms like TikTok, Instagram, YouTube, Facebook, Twitter, Weibo, WeChat and Twitch. Explore how individuals build successful brands across multiple platforms and what it takes to make a post go viral. Discover how entrepreneurs have found ways to build profitable enterprises around a surprising range of activities – like product unboxing, playing with toys, mixing slime, ASMR, posting food pics, and so much more. Through these case studies and the application of concepts such as segmentation, targeting, positioning, and branding, students will design and manage their own brand and social media plan to captivate audiences, foster engagement, and build a dedicated following. #signmeup