Summer Discovery Middle School Enrichment Programs at UCLA
Introduction to Marketing & Advertising
Explore the profound impact of advertising on our culture and its influence on public opinion and consumer behavior. Uncover the successful marketing tactics that enable advertising to resonate and engage a wider audience. During this course, students will participate in discussions about their favorite brands and memorable advertising campaigns. Through real-world case studies, you will discover that the essence of effective advertising lies in its ability to forge lasting and emotional connections with the audience. This course will introduce students to the concepts, analyses, and activities that comprise marketing management and explore the various strategies used by companies to communicate with their customers. Students will examine topics including promotion, public relations, and marketing communications, as well as gain hands-on experience in creating advertising and marketing plans. Uncover the comprehensive strategies that enable advertising to resonate and engage a wider audience.
- Jun 23 - Jul 12: Residential Program - $8,899
- Jun 24 - Jul 11: Commuter Program - $4,199