How to Choose Your Courses

  1. Use the filters below to design your pre-college summer adventure based on your favorite campus, subjects and more. There are three types of academic experiences you can choose from:
    • Summer Enrichment – Choose one morning and one afternoon course offered at the same campus to find out where your true passions lie.
    • Academies – Choose a subject-focused Academy, like Sports Business, Screenwriting and more to spend both academic periods diving deep into that topic.
    • Apply now! Receive your admissions decisions in 1-3 business days.  
  2. Enroll to secure your spot! If you've selected Summer Enrichment, register for your morning and afternoon courses as soon as you've completed your enrollment. 

Summer Discovery Middle School Enrichment Programs at UCLA

3 Weeks

Introduction to Marketing & Advertising

On Campus $3,399 - 8,499Age Range 11, 12, 13

Explore the profound impact of advertising on our culture and its influence on public opinion and consumer behavior. Uncover the successful marketing tactics that enable advertising to resonate and engage a wider audience. During this course, students will participate in discussions about their favorite brands and memorable advertising campaigns. Through real-world case studies, you will discover that the essence of effective advertising lies in its ability to forge lasting and emotional connections with the audience. This course will introduce students to the concepts, analyses, and activities that comprise marketing management and explore the various strategies used by companies to communicate with their customers. Students will examine topics including promotion, public relations, and marketing communications, as well as gain hands-on experience in creating advertising and marketing plans. Uncover the comprehensive strategies that enable advertising to resonate and engage a wider audience. 

Dates & Tuition
  • Jun 23 - Jul 12: Residential Program - $8,899
  • Jun 24 - Jul 11: Commuter Program - $4,199
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2024 Course Offerings Coming Soon!

Join us next summer for a fun-filled adventure in one of our wide range of course options like Sports & Athletics, Technology & Coding, Art & Design, Medicine, Business & Entrepreneurs and many more.

Call +1 866-442-1913 and we'll help you find a course or campus that fits your needs. Act now and save your spot for summer 2024!

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