UCLA Anderson School of Management
2 Weeks
Innovation in the Music Business Academy
This program will give students a foundational overview of how the music business has been transformed by decades of technological and business innovation. Innovation led to music sampling and musical effects in hip-hop. The rise of music videos created a global, multicultural market for recorded music. Digitization created a renaissance for the industry and would later disrupt it entirely – first with Napster and then with iTunes. Today, streaming services like Spotify, Internet-connected devices, digital and mobile ticketing, and stadium technologies are radically changing the ways audiences consume and pay for music and music based experiences. This ongoing evolution continues to shape the business – impacting labels, artists, live event promoters and others pursuing careers in music. And future successful careers will depend on understanding business models, management principles, and techniques for working and leading in an innovative music industry.
Nahshon L. Craig, Esq. is an entrepreneurial music and media industry executive with 15+ years of combined business and legal experience. He is adept at leading business, commercial and legal initiatives at creative and digital enterprises from start-up through financings, as well as management of negotiations and drafting process to close strategic partnership deals.
He is comfortable working in diverse and demanding environments with high-level executives and talent. His strong interpersonal and professional problem solving skills have led to successes in internal and external negotiations across divisions and platforms. Including recording, publishing, distribution, rights management, streaming, and social media.
In 2003, Nahshon started as a legal intern for Russell Simmons' Rush Communications. He stayed with the company for over a decade holding multiple positions including: Sr. Vice President of Business and Legal Affairs at Rush Communications and Chief Operating Officer for Rush Digital Media, All Def Digital (in partnership with Youtube and Awesomeness TV—Dreamworks SKG) and All Def Music (in partnership with Universal Music Group).
In addition to his work in the entertainment industry, Craig has served as an adjunct instructor at both the UCLA Anderson School of Management/Center for Media Entertainment and Sports (MEMES) and NYU/Tisch/The Clive Davis Institute of Recorded Music.
- Jul 2 - Jul 14: Residential - $6,994
- Jul 3 - Jul 13: Commuter - $4,194
- Jul 16 - Jul 28: Residential - $6,994
- Jul 17 - Jul 27: Commuter - $4,194
