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UCLA Anderson School of Management

2 Weeks

Innovation in the Music Business Academy

On Campus TBAAge Range 14-18Course Time Morning, Afternoon EST

This program will give students a foundational overview of how the music business has been transformed by decades of technological and business innovation. Innovation led to music sampling and musical effects in hip-hop. The rise of music videos created a global, multicultural market for recorded music. Digitization created a renaissance for the industry and would later disrupt it entirely – first with Napster and then with iTunes. Today, streaming services like Spotify, Internet-connected devices, digital and mobile ticketing, and stadium technologies are radically changing the ways audiences consume and pay for music and music based experiences. This ongoing evolution continues to shape the business – impacting labels, artists, live event promoters and others pursuing careers in music. And future successful careers will depend on understanding business models, management principles, and techniques for working and leading in an innovative music industry. 

Who Should Take This Course? Students interested in working in the music business.
Highlights This program is a unique opportunity for high school students to participate in an academic experience at the UCLA Anderson School of Management, sponsored by the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports). Study at UCLA's top ranked graduate school of business, and learn from UCLA Anderson School of Management instructors and industry professionals. This academy is designed for high school students based on the UCLA Anderson School of Management's 6 week summer program for university students. Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program.
Nahshon Craig
Nahshon Craig

Nahshon L. Craig, Esq. is an entrepreneurial music and media industry executive with 15+ years of combined business and legal experience. He is adept at leading business, commercial and legal initiatives at creative and digital enterprises from start-up through financings, as well as management of negotiations and drafting process to close strategic partnership deals.

He is comfortable working in diverse and demanding environments with high-level executives and talent. His strong interpersonal and professional problem solving skills have led to successes in internal and external negotiations across divisions and platforms. Including recording, publishing, distribution, rights management, streaming, and social media.

In 2003, Nahshon started as a legal intern for Russell Simmons' Rush Communications. He stayed with the company for over a decade holding multiple positions including: Sr. Vice President of Business and Legal Affairs at Rush Communications and Chief Operating Officer for Rush Digital Media, All Def Digital (in partnership with Youtube and Awesomeness TV—Dreamworks SKG) and All Def Music (in partnership with Universal Music Group).

In addition to his work in the entertainment industry, Craig has served as an adjunct instructor at both the UCLA Anderson School of Management/Center for Media Entertainment and Sports (MEMES) and NYU/Tisch/The Clive Davis Institute of Recorded Music.

Courses & Academies This course is one of our UCLA Anderson Business Academies. Academies meet 4 or 5 times a week, both morning and afternoon, with a lunch break. Most Academies have homework, papers, presentations, and tests that are graded. Students are typically provided a Pass/No Pass grade. Students receive a Certificate of Completion from the university at the end of the program.
Dates & Tuition
  • Jul 2 - Jul 14: Residential - $6,994
  • Jul 3 - Jul 13: Commuter - $4,194
  • Jul 16 - Jul 28: Residential - $6,994
  • Jul 17 - Jul 27: Commuter - $4,194
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