University of California, Los Angeles and UCLA Anderson School of Management
3 Weeks
Marketing
On Campus $3,499 - $13,599Age Range 14-18Course Time Morning PST
Discover the role of marketing in modern society and business enterprises. This course will introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.
Who Should Take This Course? This course is suitable for students who want to pursue a career in either marketing or advertising.
Highlights Students will be able to identify and define marketing terminology and concepts. Students will be able demonstrate how to conduct and analyze market research. Students will be able to recognize and interpret customer behavior as it applies to creating a marketing plan.
Courses & Academies This class is one of our UCLA courses. Courses are single classes that are taken in the morning or afternoon. Students who take our courses select two courses to take during each session. Students will select a morning and afternoon course. If a student is attending a 6-week session, they'll select two courses per session 3-week session for a total of 4 courses during their 6 weeks. Generally, courses can not be combined with academies since academies meet both morning and afternoon.
Dates & Tuition
- Jun 25 - Jul 14: Residential - $8,399
- Jun 26 - Jul 13: Commuter - $3,999
- Jul 16 - Aug 4: Residential - $8,399
- Jul 17 - Aug 3: Commuter - $3,999
- Jun 25 - Jul 28: Residential - $12,299
- Jul 3 - Aug 3: Commuter - $6,299
- Jul 2 - Aug 4: Residential - $12,299
- Jun 26 - Jul 27: Commuter - $6,299
- Jun 25 - Aug 4: Residential - $13,599
- Jun 26 - Aug 3: Commuter - $7,499