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University of California, Los Angeles and UCLA Anderson School of Management

3 Weeks

Social Media Management

On Campus $3,499 - $13,599Age Range 14-18Course Time Morning, Afternoon PST

Social media statistics from 2019 show that there are an estimated 3.2 billion social media users worldwide. This class explores how individuals, companies, and ideas use social media to increase their fame, reach, and value. Examine the business plans of the major social media platforms like Instagram, YouTube, Facebook, Twitter, Weibo, WeChat and Twitch. Students will also examine how individuals build successful brands across multiple platforms and what makes a post go viral.

Who Should Take This Course? Students who want to pursue a career in either marketing or advertising and has a keen interest in social media specifically.
Highlights Students will be able to identify and define terminology and concepts in relation to the social media. Students will be able analyze and explain how different images, videos and comments go viral. Students will be able to design and manage their own online brand.
Courses & Academies **This course is not available as an afternoon option for Session 2** This class is one of our UCLA courses. Courses are single classes that are taken in the morning or afternoon. Students who take our courses select two courses to take during each session. Students will select a morning and afternoon course. If a student is attending a 6-week session, they'll select two courses per session 3-week session for a total of 4 courses during their 6 weeks. Generally, courses can not be combined with academies since academies meet both morning and afternoon.
Dates & Tuition
  • Jun 25 - Jul 14: Residential - $8,399
  • Jun 26 - Jul 13: Commuter - $3,999
  • Jul 16 - Aug 4: Residential - $8,399
  • Jul 17 - Aug 3: Commuter - $3,999
  • Jun 25 - Jul 28: Residential - $12,299
  • Jul 3 - Aug 3: Commuter - $6,299
  • Jul 2 - Aug 4: Residential - $12,299
  • Jun 26 - Jul 27: Commuter - $6,299
  • Jun 25 - Aug 4: Residential - $13,599
  • Jun 26 - Aug 3: Commuter - $7,499
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