How Do Courses Work? For each campus, you may build your own schedule (1 course in the morning, 1 course in the afternoon) or choose an Academy where the courses are packaged together for you (Academy also includes Inc. Young Entrepreneurs).

Note: Availability is updated every 24 hours; it is possible that certain courses with limited availability may be full upon a new search.

Summer Discovery Middle School Enrichment Programs at UCLA

3 Weeks

Introduction to Marketing & Advertising

On Campus $3,399 - 8,499Age Range 12-14Course Time Afternoon EST

This course will introduce students to the concepts, analyses, and activities that comprise marketing management, and to explore the various strategies used by companies to communicate with the consumer. Students will examine topics including, promotion, public relations, marketing communications, as well as provide hands-on experience in creating advertising and marketing plans.

Who Should Take This Course? This course is suitable for middle schoolers students who want to learn more about marketing and advertising industry.
Highlights Students will be able to identify and define terminology and concepts in relation to the advertising. Students will be able to analyze and evaluate advertising techniques and strategies. Students will be able to develop advertising and media plans.
Dates & Tuition
  • Jun 25 - Jul 14: Residential - $8,499
  • Jun 26 - Jul 13: Commuter - $3,999

Course Finder

How Do Courses Work? For each campus, you may build your own schedule (1 course in the morning, 1 course in the afternoon) or choose an Academy where the courses are packaged together for you (Academy also includes Inc. Young Entrepreneurs).

Note: Availability is updated every 24 hours; it is possible that certain courses with limited availability may be full upon a new search.

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