Summer Discovery Middle School Enrichment Programs at UCLA
Introduction to Marketing & Advertising
This course will introduce students to the concepts, analyses, and activities that comprise marketing management, and to explore the various strategies used by companies to communicate with the consumer. Students will examine topics including, promotion, public relations, marketing communications, as well as provide hands-on experience in creating advertising and marketing plans.
- Jun 25 - Jul 14: Residential - $8,499
- Jun 26 - Jul 13: Commuter - $3,999