High School Summer Programs at University of Michigan
2 Weeks
Sport Management: Issues and Strategies in Sport Management
Successful leaders in sport business must understand how and why sport is such an important piece of the fabric of society in order to generate revenue effectively and efficiently. This course is a brief survey of issues and strategies that are relevant to the industry of sport in the United States, including, but not limited to, marketing and influences on consumer behavior, the uniquely American phenomenon of big-business intercollegiate athletics, product safety, and the relationship between sport and racial and political ideology.
Dr. Jay Basten is a Sport Management lecturer at the University of Michigan School of Kinesiology. Prior to his time at the school, Dr. Basten was assistant director of admissions for the U-M Office of Undergraduate Admissions. He received his PhD from the University of Michigan School of Education.
Dr. Basten's research has appeared in journals such as the Review of Higher Education and the Personality and Social Psychology Bulletin. His research focuses on understanding how and why people identify with sport teams and sport-related consumer product companies, and the effects of identification on individual and organizational behavior. Dr. Basten also studies intercollegiate athletic policy-making in the context of academic integrity.
- Jul 2 - Jul 28: Residential - $10,599
- Jul 16 - Jul 28: Residential - $6,399
- Jul 2 - Jul 14: Residential - $6,399
- Jul 17 - Jul 27: Commuter - $3,599
- Jul 3 - Jul 13: Commuter - $3,599
- Jul 3 - Jul 27: Commuter - $5,999
