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UCLA Anderson School of Management

3 Weeks

Digital Marketing & Social Media Academy

On Campus TBAAge Range 14-18Course Time Morning, Afternoon EST

This Academy will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance. This course will provide the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and hands-on projects. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Anderson Business Academy.

Who Should Take This Course? Students who want to pursue a career in marketing or advertising or generally have a strong interest in areas of digital marketing and social media.
Highlights Students will visit either YouTube Studios, Hulu, Netflix, or Defy Media. The program is presented and taught by the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports) at The UCLA Anderson School of Management. Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program.
Irina Shames
Irina Shames

Irina Shames, MBA, is a multilingual Business Developer and Strategist who is on a mission to help businesses thrive. As a driven innovator and lifelong learner, she firmly believes in the infinite power of knowledge and its pivotal role in progress.

Originally from Uzbekistan, Irina lived in Germany, the United Kingdom, and the United States (New York & LA), but her work took her to many different corners of the world.

For the last two decades, Irina has spearheaded a multitude of revenue-driving business strategies, media sales, and start-up growth initiatives. Throughout her career, she has been integral to both domestic and international multiplatform revenue growth for multiple prominent global media companies, such as CNN, Viacom, Liongate, WPP, Kevin Hart’s digital platform, as well as took emerging startups to market.

Business development aside, Irina is equally passionate about educating. Presently, she serves as an Instructor for a Digital Media and Entrepreneurship course at UCLA. She also provides mentorship to numerous start-ups and is a Speaker at an array of events and conferences. During her free time, you can find her traveling across the globe and seeking new experiences, which ultimately fuel her love of all things media and business.

Courses & Academies This course is one of our UCLA Anderson Business Academies. Academies meet 4 or 5 times a week, both morning and afternoon, with a lunch break. Most Academies have homework, papers, presentations, and tests that are graded. Students are typically provided a Pass/No Pass grade. Students receive a Certificate of Completion from the university at the end of the program.
Dates & Tuition
  • Jun 25 - Jul 14: Residential - $9,094
  • Jun 26 - Jul 13: Commuter - $4,694
  • Jul 16 - Aug 4: Residential - $9,094
  • Jul 17 - Aug 3: Commuter - $4,694
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