Academic

City University London

London, England

Get InfoApply NowIntensive full-day Academy focused on International Business2 Week ProgramTuition $5,299 For students completing grades 9, 10, 11, 12 (ages 15-18)Photo Gallery
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Academic Options

Choose one of the curriculum options below. Your choice indicates how you will spend your day academically during the program.

London International Business Academy

Offered during 2 Week Sessions 1 and 2

The London International Business Academy is a unique hands-on opportunity to learn how businesses operate in a global environment. During this 2 week Academy, investigate fundamental business concepts like marketing and financial management with an emphasis on international business and entrepreneurship.

Taught and sponsored by INTO City University London, classes mirror those taken by first year business school students. In the morning, discuss what it takes to build, manage, and operate an international business. In the afternoon, expand your knowledge through case studies, guest speakers, and site visits around London.

Complete your London International Business Academy experience by putting your new knowledge to the test. Divide into teams to research, market, and sell a product in the famous Spitalfields Market. Each group will present their marketing plan and results to the program professor and fellow students.

The curriculum focuses on three main topics: 

Product Development and Marketing

  • Strategic planning and marketing
  • Development of a product concept
  • Brand management
  • Consumer feedback and behavior
  • Market research and competitor analysis
  • Market segmentation, targeting, and positioning
  • E-Commerce

Organizational Management

  • Types of business structures
  • Human resource management
  • Labor issues
  • Technology and supply chain management
  • Cash flow management and accounting
  • Capitalization and sources of capital

International Business Concepts

  • Globalization
  • International political economics
  • Central banks, monetary policy, and currency markets
  • Import/Export Businesses
  • Subsidiaries, joint ventures, and partnerships
  • Public-private partnerships and government-owned businesses
  • Outsourcing

Beyond the classroom

  • Expand your knowledge and see international businesses in action. Visit local businesses, museums, and famous sites in London.
  • Explore the rebranding of London at London Olympic Park
  • Learn about global finance at the Ernst & Young London headquarters
  • Take a product from design to market during our activity at Spitalfields Market
  • Visit the Tate Modern and Borough Market to learn about the business of art
  • Experience the future of e-business at Google or EBay’s London offices
  • Discover the history of fashion and the cloth trade at the London School of Fashion
  • Delve into the business section at the British Library
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Discovery Internships

Discovery Internships is a 4 week, tuition-based, comprehensive internship program in London for students completing grades 10, 11, and 12. Whether you’re interested in entrepreneurship, fashion, finance, healthcare, journalism, law, media, non-profit, photography, real estate, or other fields, we help motivated high school students make the most of their summer and make more informed decisions about college and career plans.

Here's more detailed information about Discovery Internships.

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