UCLA Business

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Dates & Prices

  • 3 Weeks Session #1 6/25 - 7/14 $7,399 Business Institute
  • 3 Weeks Session #1 6/26 - 7/13 $3,499 Day Program (for local students only)
  • 3 Weeks Session #2 7/17 - 8/5 $7,399 Business Institute
  • 3 Weeks Session #2 7/18 - 8/4 $3,499 Day Program (for local students only)
  • 2 Weeks 7/17 - 7/29 $5,299 Sports Business Institute
  • 2 Weeks Day 7/18 - 7/28 $2,999 Sports Business Institute (for local students only

Open to students completing grades 9,10,11 & 12.

Tuition includes: Term fees, academic program, use of recreation facilities, housing, 3 meals daily while on campus (2 meals on weekends), activities and trips, and blanket, pillow, sheets and towel with weekly linen exchange.

Not included: Application fee, $70 student ID/technology fee, airfare, airport transfers (available for $75 each way), class materials, course supplements, meals eaten off campus, medical expenses, laundry, souvenirs, and personal spending money.

Day tuition includes: Monday-Thursday academic program only. Activities and Sports Plus Program are not available to Day students. 

UCLA Anderson Business - Curriculum & Courses

Choose the institute that interests you

As a high school student, you may not have much say in the classes you take during the year. The summer is your chance to explore what really interests you. UCLA Anderson School of Management offers 3 intensive full-day institutes. The choice is yours.

 

Browse program descriptions:

The Business of Entertainment, Media, and Sports Institute

The multi-billion dollar industries of entertainment, media, and sports have become increasingly global. This phenomenon is reflected in worldwide coverage of mega-events from the Olympics and the World Cup, to top-grossing movies and concerts of international superstars. Explore the evolution of these global trends this summer at the Business of Entertainment, Media, and Sports Institute.

This institute is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. Classes have been specifically designed for high school students based on Anderson’s 6 week summer programs for university students. Through an introduction to concepts, analyses, and principles – this institute will help you understand the business aspects of entertainment, media, and sports.

Hands-on business exploration

During this 3 week institute, gain insight into the ever-changing business of entertainment, media, and sports. Explore business frameworks including finance, marketing, strategy, and economics. Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment.

The goal of this institute is to help you:

  • Build a framework for understanding entertainment and sports marketing strategies
  • Learn about key strategic issues across the entertainment and sports business landscape
  • Examine concepts and management principles unique to these industries
  • Appreciate the challenges involved in marketing and managing entertainment and sports in a world of rapidly changing technology

Lecture and discussion topics:

  • Investment Decisions
  • Joint Ventures
  • Sponsorships
  • New Technologies
  • Consumer Behavior
  • Decision Making
  • Business Strategy

Possible case studies and practical examples:

  • Launching Jay-Z’s Decoded
  • Maria Sharapova: Marketing a Champion 
  • Warner Bros. Pictures: The Harry Potter Dilemma
  • Netflix: Valuing a New Business Model
  • YouTube: Time to Charge Users? 

site visit to one of the following Los Angeles-based organizations:

  • YouTube Studios
  • Dodger Stadium
  • MySpace
  • Staples Center
  • Sony
  • Paramount Studios

This program meets daily (Monday - Thursday) morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Anderson Business Institute.

Students enrolled in The Business of Entertainment, Media & Sports Institute @ the UCLA Anderson School of Management are not permitted to drop the course or change classes at any time once the program is selected.

You will receive a “Certificate of Completion” from UCLA Anderson School of Management at the end of the program.

3 week session 1 & session 2

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Digital Marketing and Social Media Institute

YouTube is now the world’s second largest search engine and the new TV platform for millennials. If Facebook were a country, it would be third in population size behind India and China. News breaks today not on CNN but rather on Twitter, where real-time user generated content exposes the next big story. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing.

The Digital Marketing and Social Media Institute will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance.

This 3 week institute will provide a solid foundation in the key concepts around digital strategy, campaign execution, and measurement.  Students will have the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and  hands-on projects.

Lecture topics include:

  • User experience design
  • Email marketing
  • Social media and networks
  • User generated content
  • Search engine optimization (SEO)
  • Mobile marketing
  • Geo targeting
  • Web analytics / Measurement

This program meets daily (Monday - Thursday) morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Anderson Business Institute.

Students enrolled in the Digital Marketing & Social Media Institute @ the UCLA Anderson School of Management are not permitted to drop the course or change classes at any time once the program is selected.

You will receive a “Certificate of Completion” from UCLA Anderson School of Management at the end of the program.

3 week session 1 only. 

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Sports Business Institute

Gain insight into the ever-changing business of sports and an appreciation for the unique challenges involved in managing sports business enterprises. Explore business frameworks including finance, marketing, strategy, and economics. Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment. Through an introduction to concepts, analyses, and principles, this institute will challenge you with a wide-array of sports business oriented curriculum, help you understand the business and management of sports, and provide you with behind the scenes visits to L.A.’s famous arenas and stadiums. 

This program meets daily (weekdays Monday - Friday), morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Sports Business Institute. 

Students enrolled in the Sports Business Institute @ the UCLA Anderson School of Management are not permitted to drop the course or change classes at any time once the program is selected.

You will receive a “Certificate of Completion” from UCLA Anderson School of Management at the end of the program.

2 week session only.

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