Emerson Boston
Boston, MassachusettsSpecial Programs in College Admissions Prep, Writing, Arts and 2-week Business & Marketing Institute2 or 4 Weeks Programs Available
Prices ranging from $2,999 - $6,799

Dates & Prices

  • 4 Weeks7/1 - 7/27$6,799Residential Program
  • 4 Weeks7/1 - 7/27$2,999Day Program
  • 2 Weeks7/1 - 7/13$3,799Business Institute #1
  • 2 Weeks7/15 - 7/27$3,799Business Institute #2
  • 2 Weeks7/1 - 7/13$3,999College Discovery #1
  • 2 Weeks7/15 - 7/27$3,999College Discovery #2

Tuition includes: Term fees, academic and enrichment program, use of facilities, housing, 2 meals daily while on campus (1 meals on weekends), recreation access, activities, trips and excursions per catalog.

Not included: Airfare, airport/Amtrak transfers (Available for $40 each way), books and classroom materials, course supplements, meals eaten off campus, medical expenses, laundry, souvenirs, and personal spending money ($100-$150 per week suggested).

Emerson College, Boston - Curriculum & Courses

Business & Marketing Institute

  • TopBusiness and Marketing
    • 2-Week Business Marketing Institute: Business, Marketing, Management & Finance

      July 1– July 13, 2012 (2 weeks)
      July 15 - July 27, 2012 (2 weeks)

      Summer Discovery is proud to collaborate with Emerson College to provide an exceptional Business, Marketing, Management & Finance Institute on the Emerson campus. Students will gain valuable experience/knowledge in the fields of business, marketing, management and advertising as well as participate in business on-site visits, and attend guest lectures.

      Business & Marketing Institute participants do not have to choose between the course topics listed below, as all students will participate in all topics during their stay. Students are housed in the beautiful air-conditioned residence halls of Emerson College.

      Students will take part in afternoon and evening activities, many weekend off campus excursions, college visits, and sports and recreation with the larger Summer Discovery program. In addition, business site visits will be planned throughout the Boston area.

      COURSE CONTENT
      Class meets daily (Monday – Thursday) morning and afternoon. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Business & Marketing Institute. Students will study the following topics:

      BUSINESS
      Students will be provided with a foundation for understanding how American business operates in a global marketplace. Business is viewed first by examining key external factors that influence its development: the economy, government, law, politics, and international business. Students will study the internal organization of business, highlighting major issues associated with the key management functions such as marketing, finance, information systems, and operations. Practical applications of business principles and current events will be emphasized.

      MANAGEMENT
      Businesses and individuals in the twenty-first century will undergo rapid and unpredictable change, and a significant part of this change involves managing in increasingly diverse global and domestic environments. Students will focus on increasing personal awareness, understanding, and skills to function effectively with members of different ethnic, racial, and cultural backgrounds.

      MARKETING
      Students will take an in depth look at marketing through lectures, readings, and small group discussions on the role of marketing in contemporary society, in the business enterprise, and in the nonprofit organization. Covers the planning, operations, and evaluation of marketing and promotional efforts necessary for the effective marketing of consumer and industrial products and services in both profit and nonprofit organizations.

      FINANCE
      Students will be introduced to basic financial frameworks, concepts, principles, tools and techniques. Topics include financial analysis, financial planning, working capital management, the time value of money, an introduction to domestic and international financial markets, and traditional sources of debt and equity financing. Discussion will focus on world currencies and the long term viability of the dollar vis-a-vis emerging currencies such as the Chinese Yuan, and the Brazilian Real, and the volatile European Euro.